Why We Spent 100k on the Small Business Shopping Directory and Shop 1 in 5 Pledge

Last year, consumers’ values and shopping habits transformed drastically. As brick-and-mortar establishments were put on pause and the world went online, we reached out to our community, evaluating their needs during these unprecedented times. Our mission was to find a solution that made a real difference to small businesses. 

The seed for the Small Business Shopping Directory and Shop 1 in 5 Pledge was born – and it took shape fast! Within 48 hours, we had 600 subscribers and excellent press coverage, which gave us the confidence (and the rankings) to invest $100,000, elevating the Small Business Shopping Directory and consumer experience to the highest of standards, boosting member benefits – not to mention their bottom lines – in the process. 

We launched the Small Business Shopping Directory and we had 600 businesses sign up within 48 hours

In this episode, we reflect on our journey, from premise to promotion, and how we brought our most significant professional projects (yet) to life! 

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

• Join the Small Business Shopping Directory 

• Explore the Small Business Shopping Directory 

Connect:

• Website: theproductboss.com

• Instagram: @theproductboss

Paid vs. Organic Marketing and How/When to Integrate Them Into Your Business

Paid vs. organic marketing has been popping up in many of our mastermind coaching sessions recently, so we thought we’d dedicate an episode to how to integrate paid and online marketing in your business. 

Creating business agility is crucial when building a brand, and it’s essential to spread your resources across your buckets, so you don’t go into shock when one marketing funnel comes to a screeching halt (yes, we’re looking at you, Facebook!)

This episode outlines the pros and cons of paid, organic, and partnership marketing to help you navigate the ever-evolving marketing landscape so you can invest your money where it counts.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

ATTENTION product-based business owners… What if you could multiply your revenue streams and create a sustainable business that makes you money in months, not years? Enrollment for our signature course, Multi-Stream Machine, opens up soon! You can join the Multi-Stream Machine waitlist here.

Paid ads work–and will continue to work–even if it feels broken right now, things will shake out. 

This episode outlines the pros and cons of paid, organic, and partnership marketing to help you navigate the ever-evolving marketing landscape so you can invest your money where it counts.

Resources:

• The Small Business Shopping Directory opens to the waitlist on Wednesday! Make sure you are on the waitlist here to get early access.

Connect:

• Website: theproductboss.com

• Instagram: @theproductboss

What to Do if You Want to Improve Your Discoverability on Google

After a short and sweet hiatus, we’re kicking off the summer season with more super-valuable content for your growing business. Today, we’re diving into the backend of Google and exploring the different ways you can improve your visibility as a small business on Google search results. 

Most of us have a vague idea of what a keyword is. We use them whenever we’re searching for the latest must-have on Google. However, fewer people are fluent in keyword manipulation and how to climb up the rankings on Google, sidestepping the big brand coverage to be seen on the first two pages of search results.

Backlinks are not created equal: the goal is to get as many backlinks as possible while focusing on “quality vs. quantity.”

This episode breaks down search word relevancy, the boosting capabilities of quality backlinks, and why featuring your business on The Small Business Shopping Directory could help your Google visibility. You’ll step away with the actionable steps (and words) to elevate your rankings online RIGHT NOW. What are you waiting for!?

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Reair: Why You Need to Start Planning for Holiday Sales Now

Have you started planning for the 2021 holiday season? Stats show that consumers will be spending more than ever this year and we want you to be ready. Today we're re-airing one of our most important episodes of last year, to help you plan & prep for a great holiday shopping season!

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Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

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Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

1. Just click here to review,

2. Select “Ratings and Reviews” and “Write a Review”

3. Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

Reair: How to Get More Email Subscribers for a Product-Based Business

Today we are re-airing one of our most important episodes! We're answering one of our most popular questions we get ALL THE TIME: "How do I grow my email list?" In this episode, we are here to help with tips for you to get more email subscribers and start using your list as your new superpower!

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Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

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Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

1. Just click here to review,

2. Select “Ratings and Reviews” and “Write a Review”

3. Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

Reair: The Right Questions to Ask When Approaching Manufacturers

Knowing what questions to ask when approaching a manufacturer or contractor is an integral part of growing your product business into something you love - in the short-term and long-run. This episode is all about the fundamental questions in manufacturing. We break down the 8 important questions you should ask each manufacturer or contractor to make sure its the right one for you - when you're scaling your product and your business. We love this episode because it really is Product Boss 101 for all of our growing product bosses.

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Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

--

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

1. Just click here to review,

2. Select “Ratings and Reviews” and “Write a Review”

3. Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

Reair: Why Holiday Content is Different Than Any Other Time of Year

Christmas in July? Yes, it's time to start thinking about the holiday season! We are re-airing one of our favorite episodes today and while you'll hear us refer to 2020, the takeaways and a-ha's still ring true and will help you make an impact this year. We answer some of your holiday content questions like "How do I engage with my customers without sounding sales-y?" "How do I connect with my customer's needs this holiday season?" and "How can I make the holiday season different this year?". Grab your pen, notebook, and PSL because today we're talking all about what makes holiday content so unique!

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Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

--

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

1. Just click here to review,

2. Select “Ratings and Reviews” and “Write a Review”

3. Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna

Reair: 3 Secrets to more Sales and Visibility (for more profit)

Today we’re teaching YOU The 3 Secrets to Growing Your Product-Based Business Sales and Visibility for more profits. What questions to ask yourself about your business to ensure your systems and processes are laying a good foundation. If you want your ideal client to not only find you but become a raving fan and learn how to diversify your revenue streams, this episode is for you!

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Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

--

Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.

1. Just click here to review,

2. Select “Ratings and Reviews” and “Write a Review”

3. Let us know what you love hearing on the podcast. Can't wait to hear from you.

Thank you so much! xo, Jacqueline and Minna