Is your marketing hitting the mark or missing it? Today, we’re diving into a coaching session with Dana from The Hype Girl Supply Co., who is on a mission to ensure her marketing efforts resonate with the right audience. Join us as we unpack targeted strategies to help Dana and all you product bosses out there refine your approach and really connect with your customers.

Feeling lost in the sea of products and wondering why yours aren't catching the eyes of your dream customers? You're not alone. This episode is a beacon for those navigating the crowded marketplace, offering insights and strategies to not only stand out but shine. Learn how to connect with your ideal customers and turn your passion into a thriving business.

Dive into the entrepreneurial journey with Karissa of Wag & Wonder, who's on a mission to turn her passion for timeless, high-end dog accessories into a booming business. Discover the crucial steps she's missed and how, with a bit of expert coaching, she can lay the foundation for success. Looking to make a mark in the product world and scale your business to new heights? This episode is for you!

Social media can be a powerful, FREE way to market your product. In this episode I’m going to share exactly how to increase your followers, retain your ideal customers, and boost your sales.

Mystral wants to launch a tea business with as few mistakes as possible. In this coaching session we start with ideation, then making the product, and then moving on to branding. 

The magic formula to create a successful product-based business is product positioning. If you are a product biz founder, tune in.

Calling all creatives! If you have tons of amazing ideas, but struggle with prioritizing and focusing, this is for you! We'll also be diving into ideal customers, and the math behind pricing, costs, and quantity.

If you’re struggling to make sales, chances are you’ve skipped nailing one of the four foundational pieces of a product business: Niche, brand, price + offer, marketing.

Dawn of Fairy Tale Yarn Co wants to ramp her business back up after years of tackling difficult personal circumstances. We set an exciting revenue goal, break down the math, and make an actionable plan for her to reach her goals.

The Ultimate Checklist for Building Your Dream Product Based Business helps you assess the key pillars and get the clarity your product business needs to thrive. Learn more about the seven steps and how I’ve narrowed it down to four key areas that you need to nail to start getting in front of more customers.

Fresh from Shark Tank, Inner Circle Masterminder Aleah Montague joins the show today for a coaching session. Her business, “Meat the Mushroom,” is taking off. How can she keep up with skyrocketing demand, while sustainably scaling up?

Plateaus in product-based businesses can be good or bad, depending on the situation. Tune in and figure out what plateau you may be in and what to do about it.

Listen in on an Inner Circle Mastermind session! Jacqueline coaches individual Masterminders who have hit the six-figure revenue mark. Plus other Masterminders share what has been working (or not working) for them in terms of buyers, retailers, restocks, affiliates, ambassadors, pitches, acquisition channels, and much more.

If you’re a product boss hitting the six-figure mark, now is the time to plan how to hit the seven-figure mark and even the multi seven-figure mark. Apply today for the free March 13 masterclass, “The Proven Path to a Profitable Million Dollar Business, and Discovering the Secrets to Breaking Free from Being the Bottleneck.”

Are you thinking of making a significant shift in your business model but you’re afraid of the potential setbacks? This week, we delve into the story of Stacey of Be Blends, who faces the daunting task of reducing her reliance on her physical retail store, which accounts for a whopping 80% of her revenue. Join us as we explore the intricacies of transitioning to an online-focused business without sacrificing success. Discover actionable insights and strategies that can help guide your business through its evolution.

How can you use social media for your product-based business? Expert Linda Fruits of Fruits of Motherhood gives us the answers.

In this coaching session, we help Yvette scale up her wedding gift business. Through goal setting and market research, we find ways for her to increase her profits without adding more hours to her already-packed days.

TikTok is one of the hottest new spots to sell your products. This episode we talk with a TikTok insider who explains exactly how to get your products selling on TikTok. It can be fast, efficient, and, yes, sometimes even fun.

Clarity in messaging and website experience is critical to getting conversions. In this episode, we coach a purpose-driven jewelry maker on how to optimize her product descriptions and organize her online store.

Dive into the heart of what makes a Product Boss successful in today's ever-changing world. This episode isn't just about sharing the challenges; it's about showcasing the triumphs. Hear the incredible stories of our students who've found the path to growth despite the obstacles and discover how you too can navigate the business landscape with confidence and grace.

Discover how Anela, a spirited entrepreneur from Hawaii and mother to seven, navigates the tides of running Puakenikeni Designs while balancing family life. This episode is a deep dive into achieving business milestones without letting personal commitments fall by the wayside. Let's uncover the secrets to maximizing productivity and hitting those revenue goals, no matter what life throws your way.

In today's episode, we're diving into the importance of diversifying your revenue streams. With special insights from my recent guest appearance on Lizzie Smiley's podcast, we explore why it's crucial not to rely solely on platforms like Etsy, or one platform in general. Discover our strategies for increasing your average order value and learn the importance of growing an independent email list. Whether you're an Etsy seller or using different platforms, this episode is packed with actionable advice to keep your business dynamic and protected from unforeseen platform changes. Tune in to avoid the pitfalls of single-channel dependency and keep your business growing!

In the world of entrepreneurship, the journey is as important as the destination. Join us as we unpack the incredible story of Marian, owner of Cheesecake Mama. Discover how she weathered a decade of business challenges, turning potential setbacks into opportunities for growth, especially during the pandemic. Her story is a masterclass in resilience and creativity, perfect for any entrepreneur seeking to find their path in challenging times.

In today's episode, we're going to reveal the often-overlooked secrets to business success. Join us as we bust common myths and uncover the hidden truths that have the power to transform your business journey. Don't miss out on these groundbreaking insights that could be the key to unlocking your best year yet!

In today's episode, we're going to uncover the secrets of scaling your business while managing a growing inventory. You'll hear about Amanda's journey with Davin & Adley, how she's on the brink of hitting six-figure months, and the strategies she's employing to move her abundant inventory. If you've ever wondered about balancing rapid growth with inventory management, this is the episode for you. Join us as we explore the art of increasing sales, from capturing more leads to mastering the upsell, and the critical role of nurturing existing customers.

Ever wondered how a simple product can transform an entire company? Join us as we share the incredible journey of Stanley, a century-old brand, and its revolutionary product - the Stanley Quencher. Discover how this iconic drinkware not only became a fashion statement but also skyrocketed the company to $750 million in sales. It's a story of innovation, adaptation, and strategic partnerships that you won't want to miss.

Ever feel super uncomfortable while selling your product in-person? Maybe even a bit of imposter syndrome? This episode is for you. We coach Leah Gunter, who sells luxury perfume at outdoor markets in the swankiest parts of Hollywood. Join us as we work with her to channel her feelings into action-oriented market research.

It's not just about hard work; it's about smart work. In today's episode of the Product Boss Podcast, we're going to unravel the secrets to building a six-figure business at a pace that's right for you. I’ll share the lessons that have propelled our students to success. It's time to transform your approach and learn how to navigate the world of product-based businesses with wisdom and strategy. Join us, as we guide you step by step to success, at your own pace.

Join us in this episode as we guide Ashley of Teal Meal through the complexities of low sales and product focus. Discover how honing in on your bestsellers can transform your business and learn strategies to make your messaging resonate with your audience. Don't miss out on these invaluable insights to skyrocket your business growth!

As we usher in 2024, let's not just dream about success; let's make it a reality. In this episode, we'll explore strategies to make the upcoming year not just another cycle of survival but a testament to thriving. Join us as we discuss finding the perfect blend in the chaos of being a product entrepreneur, managing the holiday hustle, and more. Get ready to turn your goals into accomplishments and make 2024 your best year yet!