Get the Most Out of Social Media with Derek Videll of The Social Bamboo Podcast

 
 

We often feel like social media marketing is wasting our time as we keep spinning our wheels trying to keep up with the algorithm. Who wants to spend any more time dancing on TikTok if it’s not resulting in more sales to our businesses? That’s where today’s guest is going to help us get the most out of social media using strategies that get results!

Derek Videll of SocialBamboo.com

Derek Videll is the founder of SocialBamboo.com and the host of the Social Bamboo Podcast. He’s going to talk about his unique strategies for Instagram, both organic and paid. He shares the ways we can really use social media to our benefit, especially when it comes to eCommerce.

When social media first started being used by marketers, your feed wasn’t filled with the best content, but with the people who were best at playing the algorithm. All it took was using the right hashtag or posting at the right time. That’s not the case anymore. Now, only the best content gets shown—that’s great for users, but makes life difficult for business owners. Now you have to learn how to make great content, and blatant promotion of your product usually isn’t. If you want to thrive on social media, you have to provide value while being entertaining. That means brand awareness needs to come before promotion.

If you’re looking to validate your idea or grow your business in the early stages, Derek recommends a strategy using a free giveaway that can cost you very little in ad spending and has the ability to make you money on the backend. By giving people entries for giving you their email address or following you on social media, you instantly get a number of followers who are interested in your product. And once you announce the winner, you can give everyone else who entered a one-time 25% discount, which often results in a good number of sales right away. This is a great strategy for anyone who wants to prove their product is needed and to hit the ground running when it comes to sales and marketing.

We totally get that social media can feel like a waste of time, but it definitely doesn’t have to be! If you’re strategic about the way you approach it, you CAN see results in your business. Derek’s advice is sure to help streamline your marketing!

Resources:

Connect:

Minna and Jacqueline