Building a Creative Business on Your Terms with Vana Chupp of Vana Chupp Studio

 
 

In this Small Biz Founders episode, we’re talking to Vana Chupp, the founder and CEO of Vana Chupp Studio and a Product Boss masterminder!

Vana Chupp of Vana Chupp Studio Sells Heirloom Jewelry that Makes Memories

Vana Chupp Studio is a lifestyle boutique brand that specializes in custom boutique jewelry made from customers’ photographs and special moments that can be passed down for generations to come.

What started as an Etsy shop in 2008 selling stationery and paper products quickly blew up, and in 2014 Vana Chupp Studio transitioned into heirloom jewelry and accessories. She hired her first full-time employee, a jeweler, in 2015, and things only grew from there, until today when Vana Chupp Studio is a team of seven.

In this conversation, Vana dives into:

  • How she grew her business from Etsy shop to a namesake business,

  • building a business that is personally fulfilling, and

  • knowing when to hire—and when to fire—in your business.

Building a team is one of the hardest things to do as an entrepreneur, but also one of the most important for scaling your business. Vana lays it all out in an honest and vulnerable way that is going to give anyone on the fence about hiring, or nervous about firing, the confidence they need to move forward.

Resources:

Connect:

Minna and Jacqueline