Breaking into Big Box Retailers with Aggie Burnett of AB Creative

 
 

Your path to success doesn’t have to look like anyone else’s but your own. That’s true for Aggie Burnett of AB Creative, a beauty product expert with her own amazing brand that has been sold in popular stores like Sephora.

Create & Own Your Own Category

AB Creative, founded in 2017, helps beauty brands break through “cult status” and gain traction. They specialize in working with brands that are creating their own unique products rather than just customizing existing formulas off the shelf. ABCreative partners with brand founders who are personalizing and customizing their products by working with formulators or makers. These self-funded brands receive the support they need to start, grow, and scale, just like ABCreative's own self-funded brand.

She’s sharing with us valuable insights on how to break into a big box retailer and she even talks about her personal experience with selling to Sephora. Spoiler alert: Things did not go as planned or expected, but they still worked out in the end!

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Minna and Jacqueline