Welcome back product bosses! Many product-based business owners fall into the trap of offering too much, thinking more options will lead to more sales. But the truth is, simplicity sells. In this episode, I coach Connie, the founder of Contoura Collective, on how to focus on her best-selling manifestation journals, streamline her marketing, and build a loyal customer base through education and engagement. If you’ve been wondering how to grow your business without constantly launching new products, this conversation is for you.
SIMPLIFY, SELL MORE, AND BUILD A BRAND THAT CUSTOMERS KEEP COMING BACK TO!
One of the biggest takeaways from our session is the importance of selling transformation, not just a product. Connie’s customers don’t just want a journal—they want a tool to help them manifest their goals, create clarity, and improve their lives. By focusing on content that educates and inspires, she can position herself as a trusted guide and keep her audience engaged beyond just a single purchase. We also discuss why repeat customers are a goldmine for profitability and how simple shifts—like providing journaling prompts or daily manifestation tips—can create long-term brand loyalty.
If you’re feeling stuck in a cycle of overcomplicating your marketing and trying to sell everything to everyone, this episode will help you refocus. Tune in to hear the strategies that will help you attract the right customers, increase sales, and build a thriving business with less effort and more impact.
Resources:
Learn more about Contoura Collective here!
Follow Connie on Instagram by clicking here.
Interested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
Discover more about how Instacart can work for you!
Click here to learn more
Gloci
Use Code JACQUELINESNYDER to get 15% OFF your order!
Click here to shop now!
