Welcome back product bosses! For many product-based business owners, it’s easy to fall into the trap of relying on a single sales channel. Whether it’s an Etsy shop, an Instagram following, or a Shopify store, putting all your focus on just one platform leaves your business vulnerable. In this episode, I dive into why diversification is the key to long-term success in 2025. Consumer habits are changing, and if you want to keep up, you need to be where your customers are shopping.
ONE SALES CHANNEL IS KILLING YOUR BUSINESS—HERE’S WHAT TO DO INSTEAD!
The biggest takeaway? A strong business isn’t built on one source of revenue—it’s powered by multiple sales engines working together. That doesn’t mean you need to be everywhere at once, but it does mean being intentional about expanding your reach. Whether it’s launching on a marketplace like Amazon, leveraging email marketing, or stepping into wholesale, diversifying your strategy ensures that no single change in the market can wipe out your sales. I also share real-world examples of businesses that have successfully expanded their sales channels without burning out.
If you’re ready to protect and grow your business, this episode is packed with insights to help you make smarter sales decisions. The future of e-commerce is multi-channel, and the businesses that adapt will be the ones that thrive. Don’t let your business get left behind—tune in now and learn how to build a more resilient, profitable brand!
Resources:
Interested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
Discover more about how Instacart can work for you!
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Gloci
Use Code JACQUELINESNYDER to get 15% OFF your order!
Click here to shop now!
