You’re hitting record sales… so why does your bank account still feel empty? In this episode, Jacqueline Snyder gets real about one of the most frustrating parts of running a product-based business—when your revenue is growing but your profits are not. She shares a powerful coaching story about a million-dollar business owner who wasn’t paying herself and lays out the essential steps you need to fix profit leaks, price for true cost, and finally start seeing money land in your bank account. If you’re ready to clean up your margins and pay yourself like the CEO you are, this episode is a must-listen.
Why scattered Products Kill Repeat Sales (and What to Do Instead)
Do your customers truly know what you sell—or are they left confused by your scattered product line? In this solo episode, Jacqueline Snyder breaks down how having “a little bit of everything” can quietly destroy your sales and repel repeat buyers. You’ll hear how one student scaled from barely scraping by to consistent $15K–$35K months—just by simplifying her SKUs. Learn how to tighten your product focus, position your best-sellers with confidence, and apply retail logic across all your channels—from your website to Etsy to in-person markets.
What's keeping your product sales stuck? (For Etsy, Shopify, Wholesale, Amazon, and Market Sellers)
Hitting a plateau in your product sales—even though you’re working harder than ever? In this solo episode, I unpack the real reasons why your business growth might be stalling and reveal the four smart shifts that will help you break through revenue ceilings across platforms like Etsy, Shopify, wholesale, markets, and even Amazon. Whether you're stuck at $2K, $10K, or scaling beyond, this episode offers actionable strategies for pricing, product simplification, and stepping fully into your CEO role—without chasing the algorithm or burning out.
Black Friday Marketing Plan: What to Prep, Post, Email, and Sell (Etsy, Shopify, Social Media and In-Person)
Ready to stop scrambling and start selling this Black Friday weekend? In this episode, I walk you through the exact plan to turn Black Friday through Cyber Monday into your most profitable days of the year. Whether you’re selling on Etsy, Shopify, in-person, or across all channels, I’ll show you what to prep, post, and email so you can sell more without overwhelm. Let’s make this your best holiday season yet!
Hope is NOT A Strategy (Set Yourself Up for Your Best Q4 Yet)
Hoping for holiday sales isn’t a plan—it’s a gamble. In this episode, I walk you through our proven CREATE Framework, the exact strategy to help product-based business owners create momentum, build visibility, and drive consistent Q4 sales across platforms like Etsy, Shopify, and Amazon. It’s time to move from “I hope it works” to a sales plan that actually does.
What to Do NOW So You’re Ready by Black Friday
Black Friday success doesn’t start in November—it starts now. In this episode, I walk you through my proven 3-step Holiday Readiness Framework so you can maximize your Q4 profits without needing more followers or burning out on social media. Whether you sell candles, stationery, or apparel, these actionable strategies are what my students in the Sales Accelerator are using to turn slow seasons into record-breaking months.
From Idea to On Shelves At Nordstrom: How to Get Your Product in Front of the Right Buyers with Courtney Johnson
What does it really take to get your product on the shelves at major retailers like Nordstrom? In this inspiring episode, we’re joined by Courtney Johnson, the former founder of MYSOLMAT, a brand that started with a simple idea and ended up selling out in stores across the country. Courtney reveals the unconventional strategies she used to land major retail deals, including why vanity metrics and creative pitches can actually be your superpower. If you’re a product-based business owner dreaming of getting noticed by buyers—this episode will show you exactly how to make that happen.
Break Into Gift Guides Using AI: Game-Changing PR Strategies for Product-Based Businesses
Want to land press without pitching every day—or living on Instagram? In this episode, PR expert Gloria Chou returns to reveal how product-based business owners can break into gift guides and boost visibility using AI-driven strategies. You'll discover how editors are making decisions right now, what assets really matter, and why AI could be your secret PR weapon this holiday season. If you're ready to be seen, sold, and featured—this is your playbook.
