Black Friday success doesn’t start in November—it starts now. In this episode, I walk you through my proven 3-step Holiday Readiness Framework so you can maximize your Q4 profits without needing more followers or burning out on social media. Whether you sell candles, stationery, or apparel, these actionable strategies are what my students in the Sales Accelerator are using to turn slow seasons into record-breaking months.

What does it really take to get your product on the shelves at major retailers like Nordstrom? In this inspiring episode, we’re joined by Courtney Johnson, the former founder of MYSOLMAT, a brand that started with a simple idea and ended up selling out in stores across the country. Courtney reveals the unconventional strategies she used to land major retail deals, including why vanity metrics and creative pitches can actually be your superpower. If you’re a product-based business owner dreaming of getting noticed by buyers—this episode will show you exactly how to make that happen.

Want to land press without pitching every day—or living on Instagram? In this episode, PR expert Gloria Chou returns to reveal how product-based business owners can break into gift guides and boost visibility using AI-driven strategies. You'll discover how editors are making decisions right now, what assets really matter, and why AI could be your secret PR weapon this holiday season. If you're ready to be seen, sold, and featured—this is your playbook.

Feeling burned out by your business? In this coaching session, I talk with Karen from Tangled Roots Herbal, who bravely walked away from her $200K retail store after hitting a wall with burnout. Tune in as I guide her through rebuilding a business online that supports both her life and her health—because profit should never come at the cost of your peace.

What would $10,000 in sales mean for your business this holiday season? In this episode, I walk you through my proven “10K Holiday Formula” to help you create a focused, simple, and profitable plan for your busiest time of year. Whether you're dreaming of your first $10K month or planning a sell-out Black Friday, this episode will help you break it all down with clarity and confidence. Let’s get you to your goal—with less stress and more strategy.

Are you planning your holiday sales in November? You’re already late. In this episode, I’m sharing the essential 2025 Holiday Sales Strategy—what to do, what to avoid, and how to get ahead. Whether you’re on Etsy, Shopify, selling wholesale, or showing up at markets, these proven tips will help you skip the overwhelm and sell out with ease. Ready to have your best Q4 ever? Let’s get into it.

Most product-based business owners wait way too long to prep for the holidays—and by the time Black Friday rolls around, it's already too late. In this episode, I break down why small shops, Etsy sellers, and Shopify store owners flop in Q4 and what to do differently right now. From the Holiday Sales Prep Triangle to common mistakes that cost you thousands, this is your reset button for a profitable season ahead.

Think going viral is the answer to your sales slump? Think again. In this episode, I challenge the myth that more followers equal more sales and reveal the real issue that might be holding your business back—your sales engine. Learn how to plug the holes in your conversion strategy and get ready to scale like never before.