Welcome back Product Bosses! Are you struggling to find enough time to focus on growing your business? If so, you’re not alone. Michelle Moser, the founder of Sunshine & Saltwater, is facing a similar challenge. Between her full-time job and a growing list of products, Michelle is ready to take her coastal lifestyle brand to the next level, but she’s feeling pulled in too many directions. What started as a t-shirt company has now expanded into a scent-focused business, with offerings including apparel, gifts, bags, towels, and more. But with such a diverse product range, Michelle is overwhelmed and unsure of where to direct her energy.
FEELING OVERWHELMED BY YOUR PRODUCT LINE? LEARN HOW TO FOCUS ON WHAT’S WORKING!
In this episode, I work with Michelle to help her identify her top-performing products and narrow her focus. Rather than trying to expand her product line, we explore how to double down on what’s working – her best-selling scents and gift items – particularly in the wholesale space. Michelle’s business is already seeing strong results through wholesale platforms like Faire, but she needs a clear strategy to grow it further. We discuss how to streamline her product offerings, reduce inventory, and put more energy into nurturing existing relationships with wholesalers, ultimately allowing her to focus on what truly drives revenue.
This episode is full of helpful tips to guide you in building a business that works for you. I also share a special freebie – two proven scripts to help you navigate your wholesale conversations with confidence. If you’re like Michelle, feeling the weight of a growing business and unsure where to focus next, this episode is for you. Tune in to learn how to streamline your efforts, leverage what’s already working, and grow with intention. Join me this week as we dive into the steps you can take to level up your business and start seeing even more success!
Resources:
Learn more about Sunshine & Saltwater here!
Follow Michelle on Instagram by clicking here.
Head over to www.theproductboss.com/wholesalescripts to download two FREE scripts that will help guide on your wholesale journey or DM me the word “wholesale” on Instagram and I’ll send you the link.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
Discover more about how Instacart can work for you!
Click here to learn more
Gloci
Use Code JACQUELINESNYDER to get 15% OFF your order!
Click here to shop now!
