Welcome back Product Bosses! Have you ever felt that itch to grow your business, but just weren’t sure which direction to take? That’s exactly where Asli Wade found herself when she joined me for this coaching session. Asli is the founder of Boutique Butterlu, and for over a decade she’s run a successful Etsy shop full of heartfelt, personalized frames and custom gifts. She’s even come close to hitting a million dollars in revenue on that platform. But with recent changes to Etsy, her momentum slowed—and like many of you, she started wondering: “Is it time for Amazon?”
SHOULD YOU ADD A NEW SALES CHANNEL OR REDISCOVER YOUR SPARK?
As we dug deeper, it became clear that the real opportunity wasn’t just adding another platform. It was reconnecting with the people she serves—and with the kind of work that brings her joy. Asli recently did her first in-person market in over ten years, and what she learned there was gold. Customers gravitated to her colorful, pet-themed frames—designs she hadn’t expected to be top-sellers. She also got powerful feedback from boutique owners that helped her think differently about what to create and who it’s really for.
Throughout this coaching session, I helped Asli see that growing her business doesn’t mean doing more—it means doing what feels aligned. We talked about designing for today’s trends and making small shifts in her visual aesthetic that can have a big impact on her visibility. Most importantly, we brought the fun back into her business. Because when you lead with joy, everything else falls into place. If you’ve been craving direction, confidence, and clarity in your next step—this episode is for you.
Resources:
Learn more about Boutique Butterlu here.
Follow Asli Wade on Instagram by clicking here.
Head over to www.theproductboss.com/wholesalescripts to download two FREE scripts that will help guide on your wholesale journey or DM me the word “wholesale” on Instagram and I’ll send you the link.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
Discover more about how Instacart can work for you!
Click here to learn more
Gloci
Use Code JACQUELINESNYDER to get 15% OFF your order!
Click here to shop now!
