Anna Lozano is the co-founder of Love Powered Co, also known as The Affirmation Company. Tune in to hear the story of how she and Lindy, her business partner, utilized Kickstarter to bring their business into existence, and the amazing, creative ways they’ve managed to grow the brand to where it is today.
Coming from a background in marketing, and also working as a business coach, Anna’s experience made her uniquely qualified to drive her company’s amazing growth, launching in Canada in 2017, and now expanding into the US!
How Anna Lozano Launched an Affirmation Company with Love Powered Co.
Love Powered Co. was born through a tremendous Kickstarter campaign that raised over $20k from hundreds of interested customers in 2017. We get into the unique pros and cons of crowdfunding – it can be a great way to generate buzz! We also talk about what the perfect customer looks like and how their satisfaction with your product can influence and help to find new, similar customers around them.
One of Love Powered Co.’s strategies is leaning hard into collaborations, getting the word out via partnerships and influencers. We hear how Anna was able to get their product into the hands of everyone from Gabrielle Union, to Jessica Alba, to Jaime King.
As Anna says, “They have one foot in woo-land and one foot in the land of Instagram”. It’s a unique and modern approach to generating organic attention and you can hear all about it, first hand, in this episode!
Resources:
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Connect:
Website: theproductboss.com
Instagram: @theproductboss
