Our special guest today is Lynsey Thornton, Managing Director of US West @ Shopify. With a background in design, project management, and business, she focuses on building high capacity, cross-functional teams in growing tech companies. She created the first-ever UX Research team and as her focus shifted, she moved into the role of General Manager for Core Product, building the company’s flagship product along the way. She is currently focused on scaling Shopify in the United States by enabling independence and success for entrepreneurs in the entire Region.
Lynsey discusses how listening to the Shopify audience and innovating early in the Pandemic not only assisted countless businesses to get online for the first time but further solidified the Shopify brand by supporting small and local businesses. From showing up for your audience to pivoting and providing a better experience than Amazon, to continuing to invest to remove any obstacles that your consumers face. Listen in, you'll want to hear how you can innovate and better connect with your audience.
--
Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!
--
Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.
We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.
Just click here to review,
Select “Ratings and Reviews” and “Write a Review”
Let us know what you love hearing on the podcast. Can't wait to hear from you.
Thank you so much! xo, Jacqueline and Minna
