Welcome back product bosses! Selling online is a whole different game from selling in-person, and if you've ever struggled to turn website visitors into buyers, you're not alone. In this episode, I coach Lindsey, a jewelry designer, through the exact strategies she needs to stand out in a crowded market. When customers see your product online, they don’t get to touch it, try it on, or experience it the same way they would at a craft fair or pop-up. That means your brand positioning, website experience, and emotional connection with customers need to do the heavy lifting.
WHY YOUR CUSTOMERS AREN’T BUYING—
AND HOW TO FIX IT
One of the biggest takeaways from this coaching session is the importance of brand experience. It's not just about listing products on your website—it's about crafting a story that makes people want to buy. When customers feel something about your brand, they trust it, engage with it, and are far more likely to make a purchase. We also discuss how wholesale can be a powerful revenue stream, offering a way to get products into more hands without relying solely on direct-to-consumer sales.
If your online store isn’t converting the way you want it to, this episode is full of insights to help you turn things around. From refining your branding to creating a seamless shopping experience, I break down the key strategies you need to connect with customers and make sales more predictable. Tune in and start making the changes that will take your business to the next level!
Resources:
Follow Lindsey’s journey on Instagram here
Check out Lindsey’s website here
What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business and right now, you can get in at the founding members rate for a limited time only! Click here to grab your spot.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
Website: theproductboss.com
Instagram: @theproductboss
Mentioned in this Episode:
Instacart
Discover more about how Instacart can work for you!
Click here to learn more
Gloci
Use Code JACQUELINESNYDER to get 15% OFF your order!
Click here to shop now!
