Hiring

The 4 Phases of a Growing Product Business

You’ve started selling and your business is validated, but it feels overwhelming or even impossible to take things to the next level. Know that the hard part is over because you’ve already proven that people want to buy your stuff. That’s amazing! Next up, you have your sights set on $100k and you may already be a student of Multi-Stream Machine, but still, some of you will hit what feels like a bottleneck in growth.

Tune in to The Product Boss Podcast to Learn About the 4 Phases of a Growing Successful Small Business

Don’t worry! There are four phases to a growing business to pay attention to and we run through each one of them in this episode. 

First, it’s important to refine your brand and business, regardless of the phase of business that you are in. That means digging in and getting clear on your business. Ask yourself…

What are you known for? 

Why are people buying your product? 

You obviously have something they want, so what can you do more of? What can you do less of? A lot of this stage of running a business comes down to the foundation. At every level, you should be refining and turning into that market fit of your business to cue into who your ideal customer really is.

As we go through these four phases that are essential to business growth, remember to take a breath and be the boss of your business! If you would like help navigating this growth phase of your business, then be sure to click here to join the waitlist for our brand new coaching program that is launching in May. 

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

  • Introducing The Product Boss Biz Accelerator, a five-month group coaching program kicking off on May 1st. Head to theproductboss.com/fasttrack to join the waiting list. You’ll be the first to hear more information as we release it, and you’ll be able to grab your spot on the course before everyone else.

  • Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

  • Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

Joy Cho Of Oh Joy! on How She Juggles It All

Joy Cho is the founder and Creative Director of Oh Joy!, a graphic design studio, lifestyle brand, and design company that has collaborated with top brands and organizations from Target to Band-Aid – even The White House. 

Joy Cho, of Oh Joy!, Joins Product Boss to Chat Business, Branding & Michelle Obama

Joy is a master of many trades, having also worked as a graphic designer, blogger, mama of two, consultant for numerous businesses, and having authored six books (with a seventh on the way). She was named one of Time’s 30 Most Influential People on the Internet two years running, and she holds the most popular account on Pinterest with over 15 million followers (something she’s in the Guinness Book of World Records for, by the way).

She joins us to discuss her unusual path to profit. It’s an amazing reminder that no one goes on the same journey as anyone else. Whatever you’re doing and wherever you are in life, your path doesn’t necessarily have to look like anyone else’s. There’s a lot to learn from her account of just how her brand took off and, then, leveled up to the huge success story that they are today.

We also talk about what it’s like to be the face of your business when you’re an introvert. Joy believes it’s something you can learn, and gives advice for anyone who wants to step into the limelight to sell their products but lacks the confidence to do it. She believes the personal connection you can offer to your company can be really meaningful for your customers, so it’s definitely advice worth taking.

This is a wide ranging conversation, where we touch on everything from hiring and scaling your business to the point that feels comfortable to you, how Joy balances work with her family life, and the time Michelle Obama invited Joy to design the annual White House Easter Egg Roll. This episode is a total joy, so listen now!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

  • Visit the Oh Joy! website

  • Follow Joy on Instagram

  • Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

  • Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

6 Key Behaviors of Building a Leadership-Based Company Culture with Marcel Schwantes

Marcel Schwantes is an international speaker, executive coach, and syndicated columnist attracting more than 1.5 million readers per month to his thought leadership pieces. His work has been featured in Inc., Time, Forbes, Business Insider, Fast Company, CNBC, and more global media outlets.

A Healthy Workplace Culture Starts With Leadership. - Marcel Schwantes, Love In Action

He’s also the host of the wildly-popular podcast Love In Action, born out of Marcel’s belief that strong leadership and company culture start with human empowerment. The truth is, “employee engagement” is a really cold way of saying that you need to care for your employees. When you call it what it truly is – love – you start to see how those behaviors translate into good business outcomes.

He gives us some incredible advice regarding how to grow and scale a small business without ruining the work culture. Surprise! It always comes back to leadership. When you’re hiring based on a shared set of values, rather than hiring as quickly as possible in order to grow, you see that those values actually scale rather well.

We also talk about what sets apart the companies that make Monday-to-Friday drag and those that people love to work for, as well as the six distinct behaviors you can put into place to start seeding a healthy and happy culture.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

Connect: