[BSSC DAY 1] Discover Your Untapped Opportunities

In this episode, we are bringing you the replay of Day 1 of our LIVE Best Seller Secrets Challenge. Today was all about Discovering Your Untapped Opportunities and writing down your 3 best sellers!

Every day at 12 pm EST this week, we are going to teach you (for free) what to do to grow your business with ease and profit and HOW to lean into best sellers to put more money into your pocket as a profitable business.

Over the course of the next four days, you will:

Day 2: Create your best offers to take advantage of your best sellers.

Day 3: Your Year-Round Plan: How to Make More Sales and Grow a Profitable Product-Based Business

Day 4: Learn how to grow your business with EASE by tapping into timing of your best sellers strategy.

Day 5: Discover how to AMPLIFY your best sellers and get the word out!

Sounds amazing, right? There's still time to join us! When you sign up, you'll get access to the Facebook group where the live trainings are taking place, the workbook and a VIP exclusive audio experience with special bonus episodes and each day's training so that you can listen on the go!

Sign up for our FREE Best Seller Secrets Challenge LIVE right here.

Can't make the live on Day 3 but still want to learn the 3 Secrets of Highly Profitable Businesses to Consistently Generate and Grow Your Revenue Year-Round? Then click here to check out the other available dates and times. Plus those who show up live will receive a special bonus!

Resources:

  • Doors to Multi-Stream Machine are opening on February 17th! It’s the only time it’ll be open for the Spring class of 2022, so sign up now, and make sure you don’t miss out!

  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

  • Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

  • Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

How to Get Customers to Find You

This is the thorn in the side of so many small business owners: how do you get customers to find you? A big business can grow quickly and easily because they have a budget to back up whatever they’re doing. But what about small businesses? There are several strategies you can use to boost your visibility at any level, so let’s discuss them.

Remember That Growth Is More Than Just Sales & Marketing Is More Than Just Advertising

Trying to promote and market your business can be daunting – after all, many of you probably didn’t become a product boss because you wanted to spend all your time in lead acquisition. A lot of people think “sales,” but they forget to think “marketing.” And when you’re starting out, you need to make sure that people know about your business, otherwise you’re not going to be as successful as you deserve to be. People can’t buy something unless they know about it!

We’re big fans of bootstrapping, which can take many forms. In pre-COVID times, it often meant going out on the road to conferences and trade shows, making sure you had an in-person presence at important places and events. Well, markets and trade shows are making a comeback so it's time to start thinking about how you are going to market yourself in real life again.

Another good example is how collaborating with a seller platform like Amazon or Etsy can be a game-changer – especially for smaller businesses. A lot of people are put off by the fees that they charge, so we spend part of this episode explaining why you shouldn’t let those fees scare you. Listen now for a rundown of these tips and strategies, plus many more!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

  • It’s back!!! We are hosting our FREE 5 day Best Seller Secrets Challenge where you can learn the secrets to maximizing your revenue and growing a profitable business year-round… without having to make more products or spend a cent on ads! This will be a LIVE challenge for product-based business owners, so make sure you sign up today.

  • Doors to Multi-Stream Machine are opening on February 17th! It’s the only time it’ll be open for the Spring class of 2022, so sign up now, and make sure you don’t miss out!

  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

  • Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

  • Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:

The Objections Makers Have That Are Keeping Them Stuck

There are a few things that come up again and again when we talk to makers. These mental roadblocks don’t serve any real purpose – they just get in the way! That’s why we’re dedicating this episode to taking some of them apart, explaining why you should stop listening to the nagging voices of doubt in your head, and why you’re a true product boss!

Leave These Limiting, Fictional Stories In The Past As You Step Into Your Successful Product Business Journey 

A lot of you are makers because you’re creatives at heart. It makes sense: get so good at making things and it’d almost be silly not to start selling them. The problem is that so many of you run into this mental block as you try to build a business where you think, “I’m not a business person; I’m a creative!” It might seem strange at first, but there’s absolutely no reason why you can’t be both.

Your customers don’t care who is actually making your products so long as the quality stays the same. Think about the products you buy and the brands you support. Would you be upset if you found out that the founder of the company wasn’t personally making each product themselves? Of course not! So, then why do you think that you have to create every single one of your products with your own two hands? The answer is you don’t. It’s just a limiting belief that you, as a maker and product boss, have about your business! 

It’s very common to have these limiting beliefs – especially as a maker. So just know you aren’t alone, but that we are here to help. Listen to the episode to hear us go through various examples and show you why you need to shift that mindset – you are an amazing product boss with an incredible product!

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

  • It’s back!!! We are hosting our FREE 5 day Best Seller Secrets Challenge where you can learn the secrets to maximizing your revenue and growing a profitable business year-round… without having to make more products or spend a cent on ads! This will be a LIVE challenge for product-based business owners, so make sure you sign up today.

  • Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

  • Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

  • If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!


Connect:

"Help! I've Been Doing This for Years, Why Can't I Grow My Business?"

It’s really easy to feel like you’re stuck on a hamster wheel. You’re busy – really busy. It’s not like you’re not working hard. You’re moving and doing all the things, but when you stop and look at your progress, it doesn’t seem like you’re actually getting anywhere. We all feel like this at some point after starting a business. It’s completely normal. 

Follow These Tips To Get Off The Hamster Wheel & Take Your Business to the Next Level

You just need to learn how to get off the wheel and start taking steps forward. There are a few basic rules to remember that can completely turn your company's growth around. A lot of you are scared of change. But remember that that’s also normal. Change is a good thing and it’s what we want to achieve so that your business can grow.

The first major tip we cover in this episode is the importance of needle movers. A needle mover is something that takes little effort but pays off with lots of return on investment (ROI). We like to focus on small things that either save time or earn money in the long run. One of the most common things people view as a needle mover is social media, but, the truth is, this isn’t always the case – especially lately. For a lot of people, ROI on social media isn’t actually that strong. 

A better example is taking the time to fully understand your numbers. For example, most businesses operate on the 80/20 principle which means that 20% of their products account for 80% of their revenue. If you know which 20% of your products are your best sellers, you can better tailor your whole business operation to capitalize on those products.

To hear us explain this in further detail, as well as discuss the other ways you can finally get your business moving on its way to the next level, listen to the whole episode now.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Today, we are hosting our third and final workshop of The Product Boss’ Guide to Your Best Year. It’s all about the 80/20 rule and we hope you’ll join us live! Be sure to register here because you won’t want to miss this!

Resources:

  • It’s back!!! We are hosting our FREE 5 day Best Seller Secrets Challenge where you can learn the secrets to maximizing your revenue and growing a profitable business year-round… without having to make more products or spend a cent on ads! This will be a LIVE challenge for product-based business owners, so make sure you sign up today.

  • If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!

  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

  • Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

  • Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

Connect:


Making Big Moves in Alaska & Beyond with Jenny Tse of Sipping Streams Tea Company

In this Small Biz Founder episodes, we’re highlighting the amazing work of Jenny Tse and her business, Sipping Streams Tea Company. She’s a certified tea specialist and Sipping Streams has won multiple prizes (including 1st place) at the North American Tea Championships. But how did she get there and how does she and her partner keep everything running?

Jenny Tse Tells Her Entrepreneurial Story & Reveals How The Multi-Stream Machine Community Helped Her Self-Evaluate 

Jenny was born in Hong Kong and raised in Alaska where she was active in the local community, selling her family’s vegetables at the local farmers market. After traveling to visit various Chinese tea farms, she was inspired to share the knowledge with her local community. 

With restaurateur parents, and after pursuing two previous careers – one of which was as a high school teacher who taught tea classes – Jenny decided to open her own tea room. From there, the rest is history. Jenny published a book filled with her knowledge, has won multiple awards, and was invited to speak at the World Tea Expo. Just this summer, she started the world’s Northernmost tea farm, which is also the only geothermal tea farm in the world. There’s no limit to what she can (and will) accomplish!

We talk about her experience launching and scaling Sipping Streams Tea Company, how it ties into her generational legacy, and how Multi-Stream Machine helped her on her exciting journey, even after she had been in business for several years.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. Be sure to join here.

Resources:

Connect:

Makers Gotta Make Money

We tend to hear the same limitations over and over, specifically from our makers, which is why in today's episode, we want to make sure that you are thinking about things in a way that will benefit you and serve your business. Oftentimes we see this idea of the starving artist mentality in the maker community, either "you don't want to charge too much for something" or "maybe you don't find that there's value in it" or the most common one we hear is "it has to be made by me."

As a handmade business, its really easy to allow this mentality to take over, but when it comes down to it, if you're getting stuck in the belief that other people can't do something the same way you can or people won't buy your product if it isn't made with your own two hands, then you'll eventually hit capacity and won't be able to scale. It's time to break some of these limitations down so that you can move forward with your business.

The most common story we hear is, “I have to make all of my products with my own two hands.” Maybe this is you. Maybe you’ve built your brand identity around the idea of your products being handmade and unique. But, set down the rolling pin for a second and ask yourself, did you ever promise that those hands would only ever be yours? Chances are, your customers don’t care who’s making your product so long as it’s still made with care and held to the same high standard

So, is it really still worth your time to make every last thing yourself, or can you start scaling?

This is only one example. At the end of the day, makers gotta make money! Your customers need and want your products, so it’s time to get over that starving artist mentality and step into a new mindset of being a true product boss. Tune in – let’s unpack why you shouldn’t let these common beliefs stand in your way.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. Be sure to join here

Resources:

  • Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

  • Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

  • If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!

Connect:

Why Wasting Time is Worse Than Wasting Money

We know time is finite. It’s one of the scariest things people think about when they start leveling up their businesses. “How will I find time for the other important things in my life?” We’re here to give you a secret. (You can use money to buy your time back!)

Buy Back Your Invaluable Time By Spending on Efficiency Services, Automation Platforms, and Trusted Employees

A fear of success is completely normal and it’s something we’ve been talking a lot about on The Product Boss lately. There’s a reason for that! It’s very common. When we asked about it during our last Bosses and Breakfast, so many of you put your hands up. That shared experience has stuck with us.

The big reason we find it so scary is the worry that your priorities will shift so dramatically toward your work obligations that you won’t have time for anything else in life – especially important things like family, socializing, and self-care.

Think about pre-cut fruit and vegetables. Some of you may buy these in the supermarket already because you’ve decided your time is worth more than the few extra cents it costs to not have to chop them yourself. Running a business is exactly the same! At a certain point, your time is so valuable that it makes more sense to hire someone else to do some things for you. 

Laundry services, pool cleaning, grocery delivery – we shouldn’t be afraid to outsource business-related responsibilities just like we do at home.

That doesn’t mean you have to take yourself away from the things you enjoy most about your business. It’s all about establishing priorities. If, for example, you love fulfilling orders, you just need to figure out what someone else can handle for you that frees up your time to do that. Or maybe, you can find someone to assist you with fulfillment, so that you don’t have to take care of every single order yourself. 

Shifting the pieces around will look different for every business, but there’s always room when you have a smart plan. If you’re still not sold yet, and even if you are, tune in to the episode! We explain why your time is so much more valuable than money and why you should do everything you can to avoid wasting it.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. The first workshop kicks off today so be sure to join here.

Resources:

  • Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

  • Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.

  • If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!

Connect:

Five Simple Steps to Reach $100k

Chances are, reaching $100k with your business is a lot more realistic than you think. You just need to start running things like a $100k business! Easier said than done, though, right? That’s why we’re laying out these five simple steps that can turn your business dreams into reality.

Follow These 5 Easy Steps To Unlock Your $100k Product Business

The first step is simple: can you identify the product that works best in your lineup? The second is a little bit trickier, but still easy: are there any holes you can plug in your systems and processes? Where can you improve things? Once you do both of these, it’s all about upleveling your messaging, which can be as basic as making sure your product photography is on point. Last of all – and you’ll hear us talk about this again because we believe this is your true path to profit – leverage other people’s platforms. Collaborate, partner, and make use of services like Amazon and Etsy. 

This isn’t just about pointing you in the right direction. You’re going to come back to these easy steps, time and time again. Especially if, like so many of our listeners, the only thing holding you back is fear or a lack of confidence in your ability to take your business to the next level. 

Trust us: you can do this!

Tune in to this episode to hear us break down each of these steps in detail, one by one. Follow these and your business will be reaching the next level in no time. 

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. The first workshop kicks off today so be sure to join here.


Resources:

  • Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.

  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

  • If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!


Connect: