Do a blind bag promotion this weekend! You will move slow-selling products while creating a fun, exciting shopping experience for your customers. In this blog post, we tell you exactly how to do it.
MONEY TIP EPISODE: BLIND BAG PROMOTION
First, pick your product. We highly recommend picking slow-selling products. These are the products that have just been sitting around, in perfect condition. Not seconds. New, ready-to-sale products.
Second, set the price. It doesn’t even need to be the full cost of the item. Maybe you just want to make some of the cash back or a little bit over. Maybe you’re willing to take a little bit of a loss. The key is to make it a STEAL. Make it a low price that gets customers excited.
Third, pick the packaging. If you sell your products in person, brown paper bags stapled shut work great. That way people can’t see what is inside. You can write the price on the front, like a big $5. If you have a store, make sure these bags are placed at the front where you get lots of traffic. You want to intrigue people. If you sell your products online, you don’t need to worry about any bag, just ship it like you normally would. Consider putting the deal as an upsell item at checkout.
Fourth, think through specifics. For example, make sure you have a clear no-return policy on this sale. If the person opens the blind bag and doesn’t like what’s in it, they can’t return it. That defeats the whole purpose of a blind bag promotion. Also, if you sell clothing, you might want to specify that a customer can pick a blind bag that is guaranteed to have their size. If you are selling the product in person, you can write a S, M, L, XL on the brown paper bags right along with the $5 (or whatever price you choose).
Fifth, promote! Hype up the deal on social media and email. This weekend deal is meant to be fun and exciting. It is all about the experience!
Boost your weekend revenue! Give this challenge a try!
Connect:
Website: theproductboss.com
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