The Podcast — The Product Boss

🚨 NEW This Week! The 3-Step System to Building Your Sales Engine in 2025

sustainable growth

Dream It, Build It, Own It: Crafting Your 2025 Vision

Ready to make 2025 your most abundant year yet? Join me as we reflect on and audit 2024, vision for a successful 2025 and dig into the three areas that are going to really help you transform yourself and your business this coming year. Tune in and get ready to make your big dreams for your product-based business a reality!

"I’m not sure which of my marketing strategies I should be focusing on- help!" | Coaching Session

Are you unsure which marketing strategies to focus on to really move the needle and boost your product sales? Join us as we coach Alyse, the owner of Toci Mom, who is facing this exact challenge and wants to know how to leverage her social media and email list for growth. In this episode, we discuss actionable tips on using organic marketing to drive traffic and enhance community engagement, why it’s crucial to focus on what's working, and how to effectively convert social media followers into email subscribers to build a loyal customer base.

Picture This: Your Most Successful Year Starts with This Exercise

Let’s get prepared for your most successful year yet! Join me as I take you on a journey to align your mind and body for success through visualization and manifestation of where you want to go in your business. Whether you're reflecting on the past year or setting up for success in the new one, this episode offers an impactful and transformative experience.

"How do I attract and serve my ideal customer to get more traffic and sales?" | Coaching Session

Are you struggling with attracting and serving your ideal customers? Or maybe you’re wondering how to get more traffic and sales online? Join us as we coach Asli of Boutique Butterlu, a successful Etsy seller of personalized picture frames, who’s navigating these exact challenges. In this episode, we discuss actionable strategies to attract and serve your ideal customers, optimize your product categories, and build a brand that stands out in a crowded market.

Grow Your Revenue, Reclaim Your Time: Scaling Done Right

Are you a product-based business owner wondering how to grow your six-figure business without burning out? Then join me as I dive deep into business optimization and simplification strategies to help you efficiently scale plus discover why focusing on profitable sales channels and understanding key performance indicators can lead to sustainable growth. This episode is your guide to achieving growth without sacrificing your well-being!

“I hit $200k in my first year, now how do I hit the next level in my business?” | Coaching Session

Do you want to know how to take your business to the next level? Join us as we coach Donna of Static Blok, who has this exact same goal and walk away with an actionable strategy you can implement in your product business. In this episode, we discuss the importance of systematizing your business, outsourcing, and hiring to scale effectively without burning out while on your way to your first or next 6 or 7 figures.

Manifesting Your Abundant Life with Cathy Heller

Ever wondered how to break free from self-sabotage and truly connect with and accept abundance into your life? In this episode, I’m chatting with my dear friend, Cathy Heller, author of Abundant Ever After, about her journey of transforming a challenging childhood into abundance and wholeness. Plus learn how small daily mindfulness practices can shift your mindset and help you manifest true abundance. Tune in for practical advice, personal stories, and deep insights on living an abundant life.

"I’m seeing an increase in followers and engagement, but they are not converting into sales- help!" | Coaching Session

Are you gaining followers but not seeing those followers turn into paying customers and sales? Join us as we coach Natalie of Cookie Nookie, who’s facing this exact challenge, and learn actionable tips to improve your conversions. Discover how to differentiate your brand, attract the right customers, and maximize in-person sales. Learn why understanding your niche and ideal customer is key and how focusing on what's working for you can rapidly boost your revenue.